Hi. My dermatologist is retiring. I have followed Alice for a while and so turned to her website for recommendations of a new practitioner after I’d seen her discussing with Trinny (I think it was) that Alice who happily be treated by anyone she links from her website. I put in my post code and found a local practitioner. She seemed good but when I mentioned how I’d found her she said “excellent, you pay for these things but you’re never sure if it’s worth it”. Have to say I was quite shocked and before I take it further with her , can you confirm how you select people to recommend please? Thanks in advance.

Hi Suzanne, I understand your concern but I can assure you people do not just pay their way onto the site. I only invite doctors/ derms/ surgeons/ nurses whose work I know, or ones who are members of BCAM, or who are key opinion leaders for leading brands of aesthetic technology, to list on the site. If they choose to list, they are charged a small administrative fee. I get approached the whole time by practitioners whose work I don’t know – I ask them to get themselves recommended to me by two people I do know, then I’ll consider them for the site. That’s why this is a short list of practitioners, out of the thousands who are out there and yes these are all people who I know, from my years in the business, do good work and that’s why I trust them. I don’t – like many businesses in this area – get paid on referral, either. Also, there are lots of well-known names who should be listed on my site but aren’t yet, because I have yet to persuade them to join. Hope that reassures you.