What is it? A futuristic, high-end beauty range including skincare, bodycare, nails, make-up and nutrition. Wow.
What’s the USP? Brace yourselves, it’s complicated. The brand is based on a 3-phase system of renewal, rebalancing and replenishing with organic and biodynamic plant extracts, essences and spagyric tinctures of crystal energies. Yes, Spagyric Tinctures, which are liquid gems and crystals prepared specifically according to an ancient holistic alchemic process, which views body, soul and spirit as a balanced unity. ‘Spagyric’ refers to the process of separation, purification and re-combining of materials and are effective because of their metaphysical powers released by the manufacturing process rather than because of their ingredients. I know you wanted to know all that and if you want to know more, it’s on the website.
Hero product? Probably the Realive Skin Serum which hydrates, plumps the skin and smells divine, to boot. It costs £105, aeos.net.
When did it launch? Very recently.
Why the name? It means Active Energised Organic Skincare.
I’d try… With such a wide range of products it’s difficult to choose and naturally it depends how deep your pockets are, but the Refreshing Hydrating Mist (£54.99) is just gorgeous and makes the skin look refreshed and generally more awake, so if you like hydrating mists (I usually don’t, but I’m prepared to be converted), it’s a real treat.