All-round oil: Argan5 Elixir

What is it? Skin and hair-care based on argan oil.  

What’s the USP? Embracing the power of argan oil – highly prized for centuries in its native Morocco as a beautifying product — and improving on it by blending with other skin-supporting naturals.


Hero product? Precious Oil Elixir, £12.99, at Boots, which blends four other  African oils —  Baobab, Kukui, Moringa and Sachi Inci  — with argan oil into a potent multi-tasker that can be used as a face or body oil, or a pre-wash hair strengthener, or a cuticle oil…


How new is it? Launched at the end of last year.   

I’d try…? If oils aren’t your bag, go for the Ultra Rich Body Butter (£8.99), which has a touch of coconut oil in it, too, and is great for parched skin.