Cleansers at the ready: Aroma Actives

What is it?  Great new range from Geraldine Howard, founder of Aromatherapy Associates. A diffusion range, if you like,  which will take her work into mass distribution through Sainsbury.

What’s the USP? Aromatherapy-for-all — that uses the best-available essential oils while sticking to a budget. The result is an 18-strong line-up of products which all feel – and smell – a great deal more expensive than their £7-£18 prices.



Aroma Actives: Facial Oil

Hero product? Omega-Rich Face Oil, £16. An absolute cracker.



Why the name? Because it’s both in keeping with its parent company, and a reminder of the power of aromatherapy oils.  


How new is it? Just launching into Sainsbury’s this month    


I’d try… all of it. The Cleansing and Soothing Milk (£7 for 200ml) on the right in the top picture, is one of my favourites. And the serums are very nice, too. And did I say that everything smells fabulous? See the whole lot on their website, which launches mid-October.