What is it? A high-end men’s grooming product and tool range with a distinctly British heritage feel. Their catch line of “Inspired by storms and the changeability of the wind and sea, our products reflect that masculinity cannot be narrowly defined,” sums up their founder, Leo Crabtree’s passion for tradition and the sea. The Beaufort scale ‘key’ device runs that runs through BeauFort London is a meteorological symbol indicating wind strength. As a seafaring nation, The Beaufort Scale (and by implication the weather) is never far from the minds of the British.
At present BeauFort London only offers one product – a Moustache Finishing Wax that comes in a refillable, aluminium case with a refill cartridge, (£80, beaufortlondon.com).