What’s the USP? Bee venom is all the rage as a natural ingredient that is meant to brighten and firm the skin… and here’s a range from New Zealand majoring on bee venom and manuka honey.
Hero product? Bee Venom Eye Serum (£25m www.abeautifulworld.co.uk). Lightweight, but with ingredients that can really perk up the eye area.
How new is it? Launched in May on the new beauty e-commerce site, www.abeautifulworld.co.uk, which hand-picks brilliant beauty products from around the world and bring them to the UK.
I’d try… The Bee Venom Face Mask (£35), which aims to tone and tighten the skin.