What is it? All the way from Canada’s Dragon’s Den, this is a food supplement derived from crushed red wine grape skins and Vitamin C that boasts a host of health and beauty benefits — testimonials speak of glowing skin and even faster hair growth. It comes as a powder that you can add to smoothies etc (from £20, bioflavia.co.uk).
What’s the USP? It’s a “super immune booster” with a very high anti-oxidant level (10g of the powder has an ORAC value of 11,000, if you want details) and claims that taking a dose every day can boost health in a variety of ways from lowering blood cholesterol and triglyceride levels to helping to prevent colon cancer and heart disease.
Why the name? Southbrook Vineyard (in the Niagara, Ontario wine region) where the grapes come from, is run on bio-dynamic principles, the product contains bio-flavonoids, and the vineyard owner’s mother was called Flavia.
How new is it? It launched in 2013 in the UK.
I’d try… The Sunrise Smoothie recipe with blueberries, bananas, yogurt, orange juice and Bioflavia – sounds delicious.