What is it? Cute and beautifully presented fragrance range, hand-crafted with natural botanical essences.
What’s the USP? Fragrance ‘as nature intended, inspired by the evocative relationship between world travel, global culture and universal romance’. Swoon.
Hero product? Amber Rose, a heady blend that stops short of being too sweet. £30, www.bohemiannaturals.com
Why the name? Because they’re such lovely free spirits…
How new is it? Launched last year.
I’d try…? Whichever takes your fancy. There are three to choose from – Thai Sunshine and Indian Davana are the other two, all intriguing in their own way.