What is it? Lovely range of bubble-bath, body-wash, shampoo and conditioner for young children.
What’s the USP? Born on a farm in Hampshire and tested on tractor-riding children who love to get mucky, the range reckons it’s ‘as natural as your countryside’, and free from parabens, sls etc.
Hero product? The Hair-and-Body-Wash with sweet orange, and argan oil, £4.69, at John Lewis branches and www.childsfarm.com
Why the name? After the farm where its creator lives.
How new is it? Launched in January.
I’d try…? Whatever you fancy. I rather like the strawberry-and-mint shampoo and conditioner (my, how different my childhood would have been with conditioner).