Clean Cut gift set: Dapper

What is it?  New M&S own-brand men’s grooming brand 

What’s the USP?

Superior grooming products for discerning gents’. 


Hero product? The Clean Cut & Smooth Shaving Collection, £12.50, above, which includes the shaving cream, brush, and a step-by-step guide to a good close shave. Or you might prefer the He Who Wins washbag (£18, with aftershave balm, shave cream, and hair-and-body shampoo). 


How new is it? Launching in store and on the M&S website just now, and available only until Christmas.