Full of promise: Face Matters Elixir

What’s the USP? Anti-ageing skincare built on the promise of pure organic silicon, which claims to stimulate the production of collagen and elastin in the skin.


Hero product? The Elixir, £85, www.facematters-skincare.com.


How new is it? Launched in the UK last year by Sally Curson, who, after 20 years as a beauty therapist, began concocting her own products. It was when she combined natural botanic oils with a pure mineral collagen that she started getting ‘spectacular’ results.   

I’d try…? That Elixir, which is very nice to use – a thick mixture of organic silicon and essential oils (Argan oil, borage oil, rosehip oil) which spreads and sinks in easily and leaves skin feeling just right (not taut, not slippery though there’s also a lovely cleansing balm.