Effective sun and skincare.

What is it and what’s the USP?  It’s a beauty range incorporating hair-loss solutions, sunscreens, moisturisers and anti-ageing products. Developed in Greece, it’s now a best selling brand in Southern Europe. 

Hero product?  Frezyderm Velvet Second Skin Sunscreen SPF50+ (£17.95,, which gives high protection from both UVA and UVB rays but with a lovely, dry, silky, matte feel on the skin, very like a skin primer. They say it’s great for all the family but we think it’s particularly good for those of us who like to put a reliable sunscreen under our make-up. It’s also water resistant, making it a good one for the hols too.


How new is it? It launched in the UK this year. Some of the products are available in Boots and on 

I’d try… Hydrating & Repairing Facial Cream (£27.45) for the 30+ age group, to boost collagen, improve elasticity and to give your skin a dose of anti-oxidants.