What is it and what’s the USP? It’s a beauty range incorporating hair-loss solutions, sunscreens, moisturisers and anti-ageing products. Developed in Greece, it’s now a best selling brand in Southern Europe.
Hero product? Frezyderm Velvet Second Skin Sunscreen SPF50+ (£17.95, hunterandheath.com), which gives high protection from both UVA and UVB rays but with a lovely, dry, silky, matte feel on the skin, very like a skin primer. They say it’s great for all the family but we think it’s particularly good for those of us who like to put a reliable sunscreen under our make-up. It’s also water resistant, making it a good one for the hols too.
How new is it? It launched in the UK this year. Some of the products are available in Boots and on Boots.com
I’d try… Hydrating & Repairing Facial Cream (£27.45) for the 30+ age group, to boost collagen, improve elasticity and to give your skin a dose of anti-oxidants.