GOLD JAY Z
What is it? It’s the first fragrance launch by Beyoncé’s old man. Yes, music legend, style icon, sports agent and international entrepreneur, Jay Z is behind this new men’s fragrance along with perfumer Ilias Ermenidis (from £45, superdrug.com)
What’s the USP? It’s an infusion of violet leaf, cypress, lavender, vetiver, pink pepper, golden amber, patchouli, teak and bourbon and comes in a super cool white matte flask with a gold cap which has “Power, Pride, Confidence, Strength, Success and Courage” etched on it. Ermenidis says,”I was impressed with Jay Z’s style and confidence and was drawn to the ease with which he carried himself and all of his success. He has a natural cool that people want a piece of.”
How new is it? It launches today. Just in time for Valentine’s Day.