What is it? Hot from the US, it’s a premium, organic, vegan handmade lip balm brand, that comes in an array of the most delicious sounding flavours from Earl Grey to Coconut, Licorice and Chocolate and Grapefruit to Lime. Lips will be softened but without being too sticky or glossy and the oval shaped tubes have been designed as such so they tuck neatly into your pocket and last longer without melting. Fairtrade nut and seed oils and butter are the active ingredients while fruit zests barks and roots to give flavour and colour. (£3.99, mypure.com)
Why the name? The name Hurraw! is inspired by the RAW ingredients used in the lip balms. All the oils & waxes are cold pressed which means they are still RAW in the final product.
How new is it? It launched in the UK in April 2013.
I’d try… The Black Cherry and Cinnamon ones as they’re both tinted so you get a pop of colour as well as the balm effects.