What is it? gorgeous new nail varnish brand

Intense about colour: Christian and James

What’s the USP? A ‘5-free’ formula and vivid, fashion-forward colours

Why the name? ‘Intensae’, in Latin,  is the feminine plural of ‘intensus’ which means, yes, intense, and the name represents the intensely-saturated pigments that are used in the range, the passion that has gone into developing the range, and the strong and powerful side of women, says James Samuel, who has founded the range with Christian Roman.

How new? launched a few weeks ago.

I’d try: Broken Flowers, a sophisticated, minky  nude. 16 euros – from