KNOTS NO MORE
What is it?
What’s the USP? A dedicated detangling haircare range for kids created by parents who all have daughters under the age of eight — and who know the misery of teasing out knotty hair after it has been washed.
Hero product? I’d guess the Detangling Spray (£2.99). When I was 10 I had waist-length hair and can still remember the misery of having it combed out after washing, in the days before conditioner was seen as an everyday staple.
How new is it? Launched last year, at Tesco and Waitrose
I’d… do yourself a favour and get the detangling brush (£6.99) too — it will make the whole process even easier.