What is it? Organic skincare from New Zealand
What’s the USP? The ‘clean and pristine’ New Zealand red seaweed that is its main active ingredient, which I’m told is renowned as the ‘best skin superfood ever’.
Hero product? The Instant Lifting Mask (£55 at thenaturalskincarecompany.co.uk which promises to reduce the signs of ageing, and plump and firm the skin.
Why the name? Moana is the New Zealand Maori word for sea, ocean or a large lake.
How new is it? Just launched in the UK.