What is it?
Founded in Colorado 12 years ago, MyChelle Dermaceuticals claims to be America’s number one facial skincare line.
What’s the USP?
MyChelle travel the world over to find the most potent natural ingredients Mother Nature has to offer to create a skincare line that delivers a powerful daily dose of nutrient-dense ingredients that create bioactive synergy using both plant and marine ingredients.
The Perfect C Serum (£29, www.mychelleuk.com) – a super antioxidant which provides anti-aging benefits , strengthens collagen and smooths skin texture.
How new is it? It launched in the UK one year ago.
The Pumpkin Renew Cream (£21), that despite rather disappointingly not smelling of pumpkins (nor is it orange-coloured, rather a very pale mint green), is a fabulous moisturiser in a lightweight formula that blends antioxidant-rich Pumpkin Seed Oil with reparative Peptides to protect cell health and maintain hydration.