NHP – NATURAL HAIR PROGRAM
What is it? It’s a hair care brand originally developed as a professional salon brand for dry, colour-treated or brittle hair in need of serious conditioning from the inside out. The range includes hair baths, masks, elixirs and styling creams.
What’s the USP? The products are rich in Nutri Argan which is a blend of argan and macadamia oils, both superstars when it comes to dehydrated skin or hair. Synthetics such as SLES, parabens and colourants that can sometimes irritate the scalp have been left out. All the packaging is 100 per cent recyclable and the products created from renewable and ecological energy sources.
Hero product? The Top Ten Perfect Styling Cream (£16.80, beautybyzara.com), an intensive, easy to apply, seriously multi-functional hair mask that promises to improve the appearance of the hair, nourish and repair damage, tame frizz, de-tangle, prevent split ends, protect from heat, improve body and volume, protect colour and add shine too.
How new is it? Launched at the end of last year.