North American Hemp2What is it?  It’s a comprehensive line of hydrating all-natural hair care and skin care products made with certified organic hemp seed oil.


What’s the USP? The 100% certified organic, cold pressed hemp seed oil, with complete, natural EFAs (Omegas 3, 6 & 9 and Gamma-Linolenic and Stearidonic Acids). As the company says itself; “The composition of Hemp Oil is very close to our natural skin oils. As a result, it absorbs deeply into the layers of our epidermis to deliver all 22 known amino acids (including the 10 essential amino acids) as well as iron, zinc, carotene, phospholipids, phytosterols, vitamin B1, vitamin B2, vitamin B6, vitamin D, vitamin E, chlorophyll, calcium, magnesium, sulfur, copper, potassium and phosphorus.”   


Hero product? Area 369 Hair Serum  (£8,, for putting gloss in naturally curly hair or smoothing straight hair.


How new is it? It launched this year in the UK.


I’d try… The Soak It Up Moisturizing Shampoo (£6)  a sulphate free, clarifying formula great for ridding hair of product build-up and city pollution, yet gentle enough for daily use.