Affordable and effective.

What is it?  Natural beauty products from the personal care arm of NOW Foods, a US natural lifestyle brand that was founded in 1968 under the belief that good health should not be a luxury only available to the wealthy. 


What’s the USP? It’s developed with science-based formulas which combine ‘active and efficient’ ingredients. 


Hero product? Wrinkle Rescue Moisturiser (£15.99,, formulated with patented Septlift DPHP which has been proven to decrease the appearance of fine lines and wrinkles over 4-6 weeks. 



Why the name? The name “N O W” was chosen because at the time the brand was founded industry standards were a big concern and this  acronym stood for Natural, Organic and Wholesome.


How new is it? 
The beauty products launched in the UK in 2012.