Omega fatty acids and vitamins: Odylique Superfruit Concentrate

What is it?   An accessibly priced eco-luxe skincare range for sensitive skin, from Essential Care.  

What’s the USP?  Effective, high-performance skincare that reflects the ‘genius of nature’ with ‘powerful botanicals’, 100% natural formulas and Soil Association organic certification. 


Hero product? The Organic Superfruit Concentrate, £33, at www.essential-care.co.uk for moisture-boosting and greater skin radiance. There are five omega-3 fatty acids in the mix, which give it its edge. 


Why the name? Because odyl means ‘power of nature’. 

How new is it? Launched towards the end of 2013