PULPE DE VIE
What is it and what’s the USP? It’s a cute, slightly pricey and made-in-Provence French organic skincare brand. The USP is what the brand terms ‘fruitology’ (that’s the power of organic fruit juices, when used in organic cosmetics).
Hero product? Love Me Tonight Night Beauty Cream (£21, absolutelydevine.co.uk) – a fresh, fruity mix of organic raspberries, figs, blackcurrants and prickly pear which not only claims to rejuvenate your skin with three anti-ageing ingredients; beech buds, hyaluronic acid and hydroxyproline but also to be a love potion as its delicious scent will stir your senses and enhance your mood. Ooh la la!
Why the name? Because those super-fruity fruits it contains are the essence of life — at least as far as the brand is concerned
How new is it? Just launched in January.
I’d try… Kiss Me glossy lip balm (£10.20) – a moisturising, nourishing, anti-aging, antioxidant, glossy lip balm with a gorgeous rose-pink tint containg prickly pear oil and acacia honey. Or the Sucré Frappé (£19.50), a combined radiance-boosting mask and scrub, which smells like grapefruit marmelade, or the Luscious Glow pearly body milk – a soothing, anti-oxidant, nourishing anti-free-radical moisturising body milk containing grapefruit and blackcurrant. What’s not to love?