PURE CHIMP SKINCARE
What is it? A very reasonably priced skincare brand specifically targeted to help various skin conditions and with a unisex feel. There are only five products in the range at the moment; two skincreams and three skincare superfood supplements.
What’s the USP? All-natural products, which the company suggests using in various combinations to treat specific skin complaints from inside and out, backed up with a range of top tips on the website.
Hero product? Pure Chimp Super Cream (£9.95, purechimp.com), containing hemp seed wax and omegas 3 and 6 and suitable for sensitive, dry, itchy, red and sunburnt skin as well as more serious skincare issue such as rosacea, eczema, psoriasis and dermatitis.
Why the name? Just for fun, to give them an edge and a personality in an overcrowded marketplace. Which it does in spades, making it a refreshing change from the surfeit of perfectly-good-but-all-rather-blah beauty sites out there.
How new is it? Just launched this year.
I’d try… The organic Matcha Green Tea Powder (£9.95) to add to juice or smoothies and containing 137 antioxidants – for a general boost to your health, with knock-on benefits for your skin.