What’s the USP? Luxurious hand-sanitizer, the first product to launch in the UK from this new, premium, Danish brand.
Why the name? Conveys the brand’s pure and natural credentials, along with its Scandinavian heritage.
How new is it? Launched here last month.
I’d … definitely give it a whirl – it’s lovely to use and will moisturise your hands rather than strip them. £11.95 at www.pureberg.com and the spa at the Mandarin Oriental