What is it? Lovely, classy range of body products designed ‘to honour the principals and rituals of Japan’s ancient hot springs, known as onsen.’
What’s the USP? Home-sanctuary bodycare with the restorative and therapeutic benefits of a Japanese onsen spa.
Hero product? Mineral Seaweed Bath Crystals, £24
Why the name? It means ‘rebirth and renewal’, which, via a bit of me-time/ spa-time, is what the brand is all about.
How new is it? Just launched this year; find it at SpaceNK.
I’d try…? The Mineral Revive Body Veil moisturiser (£22) – which is light and sophisticated, a delight to use and more hydrating than I’d expected.