"I see a little silhouetto of a man Scaramouche, scaramouche will you do the fandango."



What is it? A range of male grooming products designed to give the modern man a fuss-free, yet stylish everyday range of products, each with a specific purpose. There’s an unusual if quirky list of ingredients used in the formulations such as Black Quinoa, Papaya, Chronodyn and Guava.

What’s the USP? It was founded to cater for men with a modern, busy lifestyle. All the products are easy to use, and as all of the bottles come in 100ml sizes, can be brought through airport security, making them a perfect choice for frequent travellers.


Hero product? Hy (The Hydrator), (£19, which works to keep the face and neck feeling and smelling fresh through its anti-oxidant formulation, and has received rave reviews in the media.


How new is it? It launched in the UK in 2012.

I’d get my man to try… 
The Shaving Cream with Chronodyn and Guava, (£15), a rich lather which provides a protective barrier against razor burn, leaving the face and neck feeling smooth and supple. Enriched with Chronodyn and guava extract, it helps fight fatigue and provides all-day skin hydration.