What’s the USP? Inspired by ancient Arabia, Shiffa is described as an indulgent skincare line, to treat both mind and body. Shiffa’s products unite founder Dr. Lamees’ background knowledge in dermatology, her passion for holistic healing and vision for integrating nature with science to deliver a skincare line that works effectively for the mind, body and wellbeing.
Hero product? Shiffa Healing Balm (£50, www.selfridges.com) – a seriously multi-functional product for both face and body. Good for soothing cracked lips, a rash, burns or even acne. It can also repel insects including mozzies (which makes it a great for your holiday bag), or help to prevent pregnancy stretch marks, or used as a lip gloss or balm.
Why the name? Shiffa means ‘healing’ or ‘to heal’ in Arabic.
How new is it? Launched last year.
I’d try…? The hair or body oils, £50, which are pretty fab, too.