What is it? It’s an anti-age ‘Appli-pen’ designed to tackle dark spots on the hands or body — and presumably, you could use it on the face, too (£19.99, zurego.com).
What’s the USP? A triple-action formula lightens, renews and protects the skin in an easy to use, mess-free applicator pen. Alpha arbutin and Gigawhite brighten pigmented skin, AHAs encourage skin renewal and SPF50 protects the skin and helps prevent new age-spots. In independent trials 65% of users saw a difference in two weeks or less.
How new is it? Launched in the UK in early 2013.