What is it? A new British haircare brand designed to big up your hair.
What’s the USP? Three-step system to bring volume and improved growth to fine and thin hair, with no silicones and plenty of ‘natural active’ ingredients — it’s 97 per cent natural — rather than what the brand calls ‘chemical nasties’.
Hero product? All of it – the Advanced Volumising Shampoo (£23) and the Advanced Volumising Conditioner (£26) give an immediate thickening effect, though what’s really doing the long-term work is the Root Nutrient Complex (£30), which helps manageability and creating more volume, but more importantly is nourishing follicles all over the scalp for better long-term growth and reduced hair loss, and can be used on the scalp between washes to help with styling and volumising.
Why the name? No explanation needed, I feel.
How new is it? Brand new. But not too new to have already attracted high-profile fans such as the model Stella Tennant.
I’d try…? The travel-size ‘Grab Bag’, £19, which gives you mini-sizes of all three. You can buy it off the www.swellhair.co.uk or find it at places like Fenwick and Planet Organic.