What is it? High-performance natural cosmetics
What’s the USP? Started up in New York by self-confessed beauty addict Maureen Kelly who wanted ‘pure, powerful cosmetics’ that she couldn’t find elsewhere. Amazonian ingredients a speciality
Hero product? Maybe the Amazonian Clay 12-hour Full Cover SPF15 Foundation? Though because the brand has only just launched in the UK there is only a limited range available. So maybe the Maracuja Oil, a fast-absorbing, super-moisturising face oil (£38.50 at www.qvcuk.com) or the Amazonian Butter Lip Trio, (£29.50).
How new is it? The brand was founded in 1999 and has just launched here on QVC