THE WET BRUSH
What is it? It’s the top-selling detangling brush in the US which has reached cult status there and should be blessing to anyone who struggles to drag a brush through their own wet hair (or, worse, that of a child).
What’s the USP? It might look like an ordinary hair brush, but the patented ‘IntelliFlex’ bristles are ultra-thin and flexible, yet ping straight back to their original form after use, without tugging, tearing, pulling or ripping the hair. That means there is less risk of creating split ends or pulling the hair out. The bristle tip is also soft and gentle, to provide a massaging action to stimulate the circulation and therefore the hair health, while the rubberised handle has been designed to be non-slip even when wet and easy for both adults and kids to hold. The brush is also proving itself handy for extensions and wigs. It comes in a range of colours and trendy prints and costs £6.95, sallyexpress.com.
How new is it? It launched at the end of last year.