What is it and what’s the USP? It’s anti-aging skincare range which is the brainchild of Eastern European Elizabeth Visoanska, that combines skin care and food supplements in a single package. There are four “FORMULES” – formulas that combine inner and external skincare. Elizabeth worked with French researchers to create products that “have an effective action against all factors of skin ageing”. Each product contains up to 13 patents and 34 specific ingredients, with all ingredients being 100% natural or naturally present in skin such as peptides.
Why the name? As Elizabeth herself says “this skin care line is the project of my life, and I wanted to sign it with my name, so that our clients are assured that there is a real woman behind, that understands their needs and she guarantees the quality of the products by signing her name on them. it’s a real story, it’s authentic”.
How new is it? It launched in Harrods in 2012.