Tweak of the Week: Mid-Face Volume Enhancement by Dr Kate Goldie with BELOTERO® Volume

What is the key to replacing mid-face volume without looking unnatural? Is it possible to have your cheeks enhanced without ending up with a tell-tale pillow face? As we age, we lose volume in our faces. When we are young our cheeks are more defined and sculpted and our skin is more plump. With time, not only do our levels of hyaluronic acid and collagen begin to deplete but the underlying support structures that give our cheeks that higher and more full appearance begin to slide, sending everything south. Many people want to restore that youthful fullness without looking overdone. I went to watch Dr Kate Goldie perform mid-face volumisation on a middle-aged woman to find out what the secret is.

This video is sponsored by Merz Aesthetics UK&IR

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If you would like to learn more about Merz Aesthetics and BELOTERO® Volume, you can find out more below.

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About Alice Hart-Davis

Alice Hart-Davis is an award-winning beauty journalist and author. For nearly 20 years she has been reporting on the aesthetic cosmetic procedures colloquially known as tweakments, and has trialled countless procedures in order to review them.

Alice has won many awards for her work, though none for services as a cosmetic guinea pig. She attends aesthetics conferences around the world and spends a lot of time catching up with the doctors, surgeons, dentists, nurses and the companies behind the technology in this fast-expanding field, the better to understand the tweakments on offer.

Over the years Alice has seen — and experienced first-hand — plenty of bad treatments, and understands the many problems that beset the aesthetics industry, from the lack of regulation to the rising incidence of body dysmorphia among cosmetic patients and practitioners.

Despite this, she remains an advocate of good, understated cosmetic work — the sort which goes undetected and unremarked, because it doesn’t lead to weird-looking hamster cheeks or frozen foreheads. She is also still enthusiastic about the potential of tweakments for making people look that bit better, which in turn makes them feel better about themselves and better able to get on with the rest of their lives.

She lives in London, a short bicycle ride from Harley Street, with her husband and a lively Jack Russell terrier. Her three young adult children take a dim view of tweakments, but accept that these are something she does for work (and are too kind to use the word, ‘vanity’).

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