TWEAKMENT
Are Tweakments Just For Women?
Alice Hart-Davis discusses the growing interest among men in cosmetic treatments. She highlights the different preferences and goals men have when it comes to these procedures.
Key Points
Preferences for Men:
Quick and Painless: Men prefer treatments that are quick, preferably painless, and provide definite results with no downtime.
Infrequent Visits: They prefer treatments that do not require frequent follow-up visits.
Common Concerns:
Weak Chin: Treatments can emphasize and strengthen the chin, making it appear wider and more masculine.
Hollowness in Cheeks: For middle-aged men who engage in heavy exercise like long-distance cycling and have lost weight, fillers can restore volume to hollow cheeks.
Nose Reshaping: Non-surgical rhinoplasty can straighten the nose and disguise bumps quickly and effectively.
Enhancement vs. Correction:
Younger Men: Tend to seek treatments for enhancement to improve their appearance.
Older Men: More likely to seek treatments for correction to address age-related changes.
Conclusion
Men are increasingly interested in cosmetic treatments that are quick, painless, and provide significant results with minimal downtime. They seek both enhancement and correction, depending on their age and specific concerns.
