TWEAKMENT
Evolving Cosmetic Trends with Dr. Preema Vig
Alice Hart-Davis interviews Dr. Preema Vig, a seasoned cosmetic practitioner, to discuss the evolving trends in cosmetic treatments and what patients are currently seeking.
Key Points
Experience and Evolution:
Practitioner Background: Dr. Preema Vig qualified as a doctor in 1997 and has been performing injectable treatments for 16 years.
Patient Trends: Over the years, there has been a shift from cosmetic procedures being a taboo subject to a more openly discussed and accepted practice.
Patient Demographics and Preferences:
Long-term Patients: Many patients have stayed with Dr. Vig over the years, evolving with her practice.
New Patients: Word of mouth brings new patients who appreciate her approach of avoiding overdone treatments.
Younger Patients: Younger clients often seek treatments influenced by social media and selfies, such as defined jawlines and subtle lip enhancements.
Popular Treatments:
Jawline Definition: Younger patients frequently request treatments to enhance their jawlines for better selfie angles, achieved with a touch of filler.
Lip Enhancements: Subtle lip treatments are popular, often starting with half a syringe to ensure a gentle and natural enhancement.
Non-Surgical Body Contouring:
Emsculpt Treatment: A non-invasive body contouring procedure that uses a paddle placed on the abdomen or buttocks.
Treatment Effectiveness: Each 30-minute session is equivalent to 20,000 sit-ups or squats. Patients typically undergo four treatments within two weeks.
Results: Leaner patients tend to see better results, with visible changes starting around six to eight weeks post-treatment. For the abdomen, there is an additional benefit of approximately 90% fat loss.
Conclusion
Cosmetic treatments have become more accepted and widely discussed, with both younger and older patients seeking subtle enhancements. Popular treatments include jawline definition, lip enhancements, and non-surgical body contouring like Emsculpt, which offers significant results with minimal invasiveness.
