TWEAKMENT
The Power of the Pre-wash with Michael Van Clarke
Join Alice Hart-Davis as she talks with Michael Van Clarke about the importance of pre-wash hair treatments. Discover why these treatments are essential and how they can transform your hair health.
🔹 The Importance of Pre-Wash Treatments:
Historical Use: Traditionally recommended by trichologists, pre-wash treatments are easier to use and more effective, eliminating the need to wait with wet hair after applying the treatment post-wash.
Application: Applied to dry hair, covering it from root to tip. The hair absorbs the treatment, revealing how parched and dehydrated it might be.
🔹 Benefits of Pre-Wash Treatments:
Moisturizing and Strengthening: Designed to moisturize, strengthen, and rebuild the bonds in the hair.
Amino Acids: Key ingredients are fine amino acids derived from cashmere, almost identical to human hair on a molecular level. These amino acids act as building blocks for protein, essential for hair health.
Hair Composition: Human hair is composed of approximately 95-97% protein and 3-5% water, making these treatments highly compatible with the natural structure of hair.
🔹 Frequency and Usage:
Longevity: The effects of the treatment last for two to three shampoos. To maintain hair quality, it is recommended to use the treatment at least every other shampoo.
No Overuse: Unlike other treatments that can make hair heavy due to oils or silicones, these treatments can be used frequently without such issues. They are silicone-free and do not contain heavy oils, focusing on feeding the hair with essential protein and water.
🔹 Conclusion:
Pre-wash hair treatments are a game-changer for achieving and maintaining healthy hair. Incorporating these treatments into your hair care routine ensures your hair stays moisturized, strong, and vibrant.
