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Why I set up The Tweakments Guide

A couple of years ago I got an email from my friend Ellie, wanting advice on tweakments. What should she try and who would I recommend to do the work?

I’d been writing about tweakments and skincare for 20 years but had found that, suddenly, people weren’t just asking: ‘What’s the best moisturiser?’ but whether Botox or fillers would work for them and who they should trust. They were terrified because of media scare stories and because the area is so hard to navigate. They knew there were great practitioners out there, however, and that I knew them.

When Ellie – a senior newspaper editor with a stellar career – asked too, I knew what I had to do. I wrote a book on tweakments and created this interactive online resource so people can explore their tweakments and skincare options and find outstanding practitioners. I hope you find it helpful.

Who it is for

The Tweakments Guide is for anyone who wants:

  • to understand how to manage their face as it ages – or just to look a bit fresher
  • to address a specific concern about their face or their skin
  • to find effective, specialist skincare that really works
  • to understand their tweakment options and filter them for cost, location, pain levels or downtime
  • to find the best aesthetic practitioners – those I’d trust with my own face

Where to start

If you want to find the best skincare or tweakment options for something that’s bothering you about your face click here.

If you are looking for skincare and other products that really work click here.

If you want to know more about me, click here.

If you’d like to know about my books click here.

If you would like to book a Zoom consultation to discuss tweakments or skincare click here.

I do know that beauty is much more than skin deep, but also that we live in a society where we habitually judge each other according to how we look, so we may as well try to look our best.


What people say about Alice Hart-Davis and The Tweakments Guide

image of Dr Mauricio de Maio being interviewed by Alice Hart-Davis

Dr Mauricio de Maio

World-renowned plastic surgeon and creator of the MD Codes

'Congratulations on your book, I was very interested to read it, because finally there is a book to help us doctors to communicate with patients.'

Wendy Lewis

Global aesthetics industry expert

Alice is one of the most knowledgeable journalists in the field about all forms of aesthetic treatments. She is very brave and has tried and tested many treatments so she can report accurately to her readers from first-hand experience. I am constantly in awe of her!

Eamonn Holmes and Ruth Langsford

ITV: How the Other Half Lives: How to Look a Million Dollars

Around a billion pounds a year changes hands in Harley Street. No one knows more about what goes on behind these closed doors than journalist and vlogger Alice Hart-Davis. She has spent nearly 20 years finding out every secret about this street.

Rajiv Grover

Plastic Surgeon and former president of the British Association of Aesthetic Plastic Surgeons

Alice Hart-Davis is one of the UK's leading independent experts in the fast-developing field of non-surgical procedures. She is hugely respected throughout the aesthetics community for her understanding of this area and her ability to explain it simply and with complete honesty. Her word is nothing short of gospel!

Conflicts of interest

Tweakments and skincare are fast-moving fields with multiple new treatments and products being launched continually. They’re both complicated fields and, in the case of tweakments, a horribly under-regulated area, where people want detailed, independent advice about their best options. Providing a way for people like my friend Ellie to navigate these fields is the overriding objective of the site.

At the same time, this is a business and that clearly leads to potential conflicts of interest. Here is how I try to navigate these:

  • Products. The shop only includes products that I truly rate. Often, these are products that I have been recommending - in my journalism, and on social media – for years. If you doubt my objectivity, take a look at the consumer reviews on the product pages. Or, you could buy my skincare book and try one of the many products included in the book but not sold on this site.

  • Practitioners pay an annual administrative fee for listing on the website. I am approached by many more practitioners than are listed on the site but have only included practitioners whose work I know personally or whose work has been recommended to me by people I trust. There are many, many practitioners out there who are technically qualified to administer aesthetic treatments. Those on my list are the guys – the surgeons, doctors, nurses and dentists – are the best of the best. They’re the ones who I would trust with my own face.