Tweakment Finder TWEAKMENT



About Alice Hart-Davis

Alice Hart-Davis is an award-winning beauty journalist and author. She has reported on non-surgical cosmetic procedures – ‘tweakments’ and skincare for 25 years and has tried countless procedures and products in order to review them. Aside from all the jokes about how someone has to do this tough job, doing this has helped her to understand, at first hand as well as in theory, what really works when it comes to products and tweakments. To keep up with developments in both fields she attends conferences around the world and spends much of her time catching up with the practitioners, dermatologists, scientists and brands behind these fast-expanding technologies and the latest products.

In the course of her research, Alice has come to appreciate that any treatment is only as good as the skill of the practitioner who’s delivering it. She has had many impressive and successful treatments but has seen — and experienced first-hand — plenty of bad treatments and understands the many problems that beset the aesthetic medical industry, from the lack of regulation to the rising incidence of body dysmorphia both among patients and practitioners.

Despite this, she remains an advocate of good, understated cosmetic work — the sort which goes undetected and unremarked, because it doesn’t lead to weird-looking hamster cheeks or frozen foreheads. She is also still enthusiastic about the potential of tweakments for making people look that bit better, which in turn makes them feel better about themselves and better able to get on with the rest of their lives.


Professional experience

1981-85: Oxford University, Modern History

1985-87: Vogue Magazine

1987-97: Telegraph group – Telegraph Magazine, Daily and Sunday Telegraph

1997-1998: Mail on Sunday

1998-present: Freelance journalist covering aesthetic procedures and skincare for many publications including The Times, The Telegraph, The Daily Mail, The Observer, The Express, The Sun, The Evening Standard, The Financial Times, Woman & Home, GQ, Red, Elle, Hello, Marie Claire, Good Housekeeping, The London Magazine, Reader’s Digest and for specialist websites including the Huffington Post, getthegloss.com and Healthista.com.


2004: Fellowship for British Hairdressing: Journalist of the Year

2008: Johnson & Johnson Beauty Awards: Journalist of the Year

2010: Procter & Gamble Beauty & Grooming Awards: Best Beauty Journalist of a Monthly Consumer Glossy

2012: Cosmetic Executive Women (UK) Achiever Award

2013: Johnson & Johnson Beauty Awards: Service to Industry Award

2013: SLA Information Book Award Children’s Choice Overall Winner


2009 – “Be Beautiful: Every Girl’s Guide to Hair, Skin and Make-up” (Walker Books; ISBN 978-1-4063-1831-9; with Molly Hindhaugh). The UK’s 2nd-bestselling UK beauty book of all time

2012 – “100 Ways for Every Girl to Look and Feel Fantastic” (Walker Books; ISBN 978-1406337549; with Beth Hindhaugh).

2019 – “The Tweakments Guide: Fresher Face” (Silverwood Books 2019; ISBN 978-1999359607). The bestselling UK book on non-surgical cosmetic procedures.

2020 – “The Tweakments Guide: Start with Skincare: What you really need to know about looking after your skin.” (ISBN; 978-1999359621)

Aesthetic Industry Bodies

Aesthetic Industry Bodies

British Beauty Council – Member of Policy Committee

The British Association of Aesthetic Plastic Surgeons – Press Committee

Aesthetic Industry Conferences

CCR Conference – host for Live Demo Theatre from 2013-2021

British College of Aesthetic Medicine Conference – Speaker, 2021 and 2022

AMWC Conference Monaco 2022 – chaired panels and presented the awards at this major international conference

Face Conference 2022 - speaker


Alice has acted as a judge for many awards over the past 20 years including Woman & Home Beauty Awards, British Spa Awards, Aesthetic Dentistry Awards, Marie Claire Prix d’Excellence de la Beaute, British Hairdresser of the Year, Most Wanted and It List, British Hairdressing Business Awards.

Quotes about Alice Hart-Davis

AHD is my absolute go-to for anything relating to procedures and the skin. There is nothing she does not know. Her integrity and passion for our industry paired with her journalistic excellence and tenacity are exactly what is needed at a time when science and facts are routinely being ignored for marketing and spin. I am so very grateful that she continues to share her vast wealth of knowledge with us all. I trust her implicitly.  

Caroline Hirons PNG

Caroline Hirons

aesthetician and skincare expert

If I ever want to know anything about cosmetic procedures, aesthetic practitioners or state of the art tweakments, I turn directly to Alice Hart-Davis. I believe there is no one with such a breadth of knowledge in this highly specialised area of beauty – truly, there is no question on lasers, injections, or peels that she can't answer. Alice's passion, boundless curiosity, and commitment to best practice make her the leading consumer voice in a sector that desperately needs her clear sightedness and journalistic vigour.

Sali Hughes

beauty journalist, host, author, and broadcaster

Alice is a proper grown-up investigative expert with years and layers of experience and knowledge. She tries everything so the rest of us don’t have to! So she’s perfectly poised to share with readers what works, what doesn’t – and who you can trust your face and body to.

Jo Fairley

entrepreneur, author, co-founder of Green & Black and joint editor of beautybible.com

Alice would always be my go-to resource for anything skincare related. Her knowledge spans from the teenage years through to the more mature skin. As a journalist and author, she has written about and trialled virtually everything on the market, and her in- depth knowledge is legendary.

Millie Kendall MBE

CEO of the British Beauty Council

As far as beauty is concerned, Alice is the expert’s expert, someone who knows more about the industry than it does about itself.

Dylan Jones

Editor-in-Chief London Evening Standard

Alice is a fountain of knowledge when it comes to skincare.

Trinny Woodall

founder of Trinny London

Alice is a fearless, future-forging beauty journalist, who covers the world of aesthetics and cosmetics with equal parts expertise and accessibility.

Marcia Kilgore

founder of beautypie.com

Alice is one of the leading and most trusted voices in skincare.

Liz Earle MBE

author, presenter, and entrepreneur in beauty and wellbeing

I’ve known Alice all my beauty life for 20 years, and she is a well- respected and loved beauty journalist. Her expertise and deep knowledge is a shining example to us all. She is a leading authority in the industry when it comes to tweakments and skincare, and the fact she looks even more glam and fresh now than when I first meet her 20 years again says it all!

Dr Ateh Jewel

award-winning journalist and founder of Ateh Jewel Beauty

I have worked with Alice Hart-Davis on many occasions over many years and her ability to combine a razor-sharp knowledge of skincare with journalist communication skills is something to admire. Her expertise speaks for itself, an award-winning beauty journalist and author with a sustained and excellent track record. Alice has this great ability to engage with everyone while at the same time does not let anyone get away with “blagging it”.

Professor Mark Birch-Machin

Professor in Molecular Dermatology and Director of Business Development (Faculty of Medical Sciences), Newcastle University

If anyone knows the science behind skincare, and how products work with the body, it’s Alice. I am continually impressed and inspired by the amount of effort and time that goes into her research, her knowledge on the skin is impressive!

Nausheen Qureshi

biochemist and founder of Elequra

Alice is one of my most trusted sources of independent information about skincare; importantly, she also has a solid comprehension of the science.

Sarah Stacey

joint editor of beautybible.com

Alice is truly a bible of everything skin – from topical to supplement to treatment – she’s the credible source on it all. Not only that, but she is one of the kindest humans in our industry.

Nicola Kilner

co-founder and CEO of Deciem

Alice is one of the most knowledgeable journalists in the field about all forms of aesthetic treatments. She is very brave and has tried and tested many treatments so she can report accurately to her readers from first-hand experience. I am constantly in awe of her!

wendy lewis cropped

Wendy Lewis

Global aesthetics industry expert

Around a billion pounds a year changes hands in Harley Street. No one knows more about what goes on behind these closed doors than journalist and vlogger Alice Hart-Davis. She has spent nearly 20 years finding out every secret about this street.

Ruth and Eamonn

Eamonn Holmes and Ruth Langsford

ITV: How the Other Half Lives: How to Look a Million Dollars

Alice Hart-Davis is one of the UK's leading independent experts in the fast-developing field of non-surgical procedures. She is hugely respected throughout the aesthetics community for her understanding of this area and her ability to explain it simply and with complete honesty. Her word is nothing short of gospel!

Rajiv Grover High Res e1550092923107

Rajiv Grover

Plastic Surgeon and former president of the British Association of Aesthetic Plastic Surgeons


Pop it in here and check back in a few days for the answer.


Hello, how can we help?

Hi, I’m The Tweakments Chatbot.

I have been designed to help you get information and advice on your concerns. I am currently in training. In case I am unable to answer your question, I would like to ask for some details, so that Alice or one of our team can contact you and ensure you get all the advice you need.

Thank you for using The Tweakments Chatbot. We would like to know how was your experience with us today. Can you spare a minute to share your feedback?

Was the chatbot helpful in finding what you were looking for today?

Yes No

Would you use the chatbot next time you visit the website?

Yes No

Overall, how would you rate your experience using The Tweakments chatbot.

Thank you for your feedback.