by Karen Heath

 Re Profumo3


What is it?   

It’s an Italian fragrance brand that launched in the UK last August and has been described as ‘a book in a bottle’.


The collection is inspired by a book written by Fulvio Fronzoni who was passionate about both literature and fragrance, and in particular how each fragrance can narrate a story. He dedicated his first prose work Re Profumo to this.  Five fragrances have been created and developed, each inspired by the stories of a novel set in Venice.


As you would expect these luxury, niche fragrances have a price to match at £125 for 50ml of Parfum, and you’ll find them at the Avery Perfume Gallery and Fortnum & Mason.